Performance First
Speed is not optional. It's Revenue.
Amazon calculated that 100ms latency costs 1% in sales. How much is your site costing you?
We live in an instant world. If your site takes more than 3 seconds to load, you've already lost 40% of visitors.
Google introduced Core Web Vitals as a ranking factor. A slow site not only converts less but is also less visible.
0.1s
User Reaction Time
90+
Google Mobile Score